Passionate about creating a delightful user experience.
Currently working as an Assistant UX/UI Manager
@ Techtronic Industries (TTI), Hong Kong
I’ve always been passionate about all aspects of design and I have 10 years of experience in user experience, product design, user interfaces, graphic design.
I have rich experience with end-to-end product design and greatly enjoy being involved in the entire design process. I specialize in Hybrid UX/UI Design, Service Design, and Information Visualization. I always look for learning opportunities and passionate about delivering innovative value to society through the power of design.
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Having studied and worked in India and Hong Kong, with several multinational corporations (MNC) and interacting with clients from across the globe, I have developed a strong sense of marketing and multicultural communication. This has equipped me with different perspectives on business strategy, design thinking, and marketing strategy.
Beyond work, I enjoy playing table tennis, drawing and illustration, photography and watching movies. I have a wide range of interests, so time just seems to fly.
Experience
My professional and educational journey so far...
Nov 2024
Interaction Design Foundation
AI for Designers
Dec 2023
Interaction Design Foundation
Mobile User Experience Deisgn
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Nov 2024 - Present
Techtronic Industries (TTI)
Assistant UXUI Manager
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TTI is a world leader in cordless technology spanning Power Tools, Outdoor Power Equipment, Floor Care Appliances, Robotics etc.
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Worked on Global RYOBI App, Robotic Lawn Mower
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Mentoring and guiding junior designers
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Develop end-to-end product content strategy
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Facilitated extensive design ideation workshops
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Conducted usability analysis testing and developed intuitive user experience
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Collaborated with cross-functional teams and presented innovative ideas
Jan 2021
Information Visualisation: Getting Dashboard Right
Interaction Design Foundation
Feb 2020 - Present
Energybox Pvt. Ltd., HongKong
Lead UX/UI Designer
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Energybox is providing IoT-based EEaaS (Energy Efficiency as a Service) for providing equipment operation monitoring as a part of comprehensive energy management
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Developed UX strategy after conducting detailed UX Research
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Used Figma to create wireframes and prototype product solutions;
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Conducted Workshops and User Testing to arrive at the optimum solution.
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Utilized agile methodologies for iterative design and development, including Scrum and Kanban
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Designed the user experience for the entire product: desktop, tablet, kiosk, and mobile (IOS & Android).
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Sep 2018 - July 2019
The Hong Kong University of Polytechnic
Masters of Design in Human-Computer Interaction
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It is a 1-year intense program that provided me with a broad view of both theoretical and practical issues in human factors for the design of human-computer interfaces.
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Specialized in UX Research Methods, Information Architecture
Mar 2014 – Nov 2014
Triverse Advertising, India
Art Director
Mar 2017-Jul 2018
CGI, India
Worked on the Advantage 4.0 ERP System
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Developed UX strategies for feature development and maintained UI component library.
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Ensured accessibility guidelines were followed for users with disabilities.
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Created icons, mockups, and interactive elements for presentations.
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Documented use cases and collaborated with the development team to ensure consistency.
Nov 2016
Human Factors International
Certified in Usability Analyst
Developed scientific understanding of human functioning (in areas such as vision, intellect, and memory) and the impact on Design
Dec 2014 – Feb 2017
Videocon Industries, India
Sr. Executive Visual Designer
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Conceptualized and developed product interface design for products like refrigerators, TVs, AC, micro-ovens etc.
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User Research, analyzing market trends, developed rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.
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Collaborated with vendors & and developed Colour Finish Material (CMF) design ​
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Developed patterns, infographics, icons, and user interface designs for products ranging from R&D to the manufacturing phase.
Feb 2012 – Feb 2014
Philips Design, India
Communication Designer​​
July 2010 – Dec 2011
J. W. Thompson, India
Art Director