Passionate about creating a delightful user experience.
Currently working as an Assistant UX/UI Manager
@ Techtronic Industries (TTI), Hong Kong
I’ve always been passionate about all aspects of design and I have 10 years of experience in user experience, product design, user interfaces, graphic design.
I have rich experience with end-to-end product design and greatly enjoy being involved in the entire design process. I specialize in Hybrid UX/UI Design, Service Design, and Information Visualization. I always look for learning opportunities and passionate about delivering innovative value to society through the power of design.
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Having studied and worked in India and Hong Kong, with several multinational corporations (MNC) and interacting with clients from across the globe, I have developed a strong sense of marketing and multicultural communication. This has equipped me with different perspectives on business strategy, design thinking, and marketing strategy.
Beyond work, I enjoy playing table tennis, drawing and illustration, photography and watching movies. I have a wide range of interests, so time just seems to fly.
Experience
My professional and educational journey so far...
Nov 2024
Interaction Design Foundation
AI for Designers
Aug 2024
Techtronic Industries (TTI)
Assistant UXUI Manager
Dec 2023
Interaction Design Foundation
Mobile User Experience Deisgn
Jan 2021
Interaction Design Foundation
Information Visualisation: Getting Dashboard Right
Feb 2020 - Present
Energybox Pvt. Ltd., HongKong
Lead UX/UI Designer
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Energybox is providing IoT-based EEaaS (Energy Efficiency as a Service) for providing equipment operation monitoring as a part of comprehensive energy management
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Developed UX strategy after conducting detailed UX Research
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Used Figma to create wireframes and prototype product solutions;
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Conducted Workshops and User Testing to arrive at the optimum solution.
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Utilized agile methodologies for iterative design and development, including Scrum and Kanban
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Designed the user experience for the entire product: desktop, tablet, kiosk, and mobile (IOS & Android).
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Sep 2018 - July 2019
The Hong Kong University of Polytechnic
Mar 2017-Jul 2018
CGI, India
Worked on the Advantage 4.0 ERP System
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Developed UX strategies for feature development and maintained UI component library.
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Ensured accessibility guidelines were followed for users with disabilities.
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Created icons, mockups, and interactive elements for presentations.
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Documented use cases and collaborated with the development team to ensure consistency.
Masters of Design in Human-Computer Interaction
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It is a 1-year intense program that provided me with a broad view of both theoretical and practical issues in human factors for the design of human-computer interfaces.
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Specialized in UX Research Methods, Information Architecture
Nov 2016
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Human Factors International
Certified in Usability Analyst
Developed scientific understanding of human functioning (in areas such as vision, intellect, and memory) and the impact on Design
Dec 2014 – Feb 2017
Videocon Industries, India
Sr. Executive Visual Designer
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Conceptualized and developed product interface design for products like refrigerators, TVs, AC, micro-ovens, interactive sales installation, etc.
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User Research, analyzing market trends, developed rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.
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Collaborated with vendors & and developed Colour Finish Material (CMF) design to create a unique but coordinated identity for the products.
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Developed patterns, infographics, icons, and user interface designs for products ranging from R&D to the manufacturing phase.
Feb 2012 – Feb 2014
Philips Design, India
Communication Designer
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Attended stakeholder meetings, created visual designs for print media communications like product packaging, brochures, advertisement strategies for 360 degree marketing campaigns.
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Created wireframes, prototypes, user interface design for smart home appliances like TV, Lighting, AirFryer etc.
Mar 2014 – Nov 2014
Triverse Advertising, India
Art Director
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Worked on different UX/UI/Branding designs for responsive web, mobile, and tablet applications.
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Organized, initiated, and lead brainstorming sessions, and design workshops, worked together with the development team to ensure the best creative solutions were realized, implemented, and presented design concepts to clients
July 2010 – Dec 2011
J. W. Thompson, India
Art Director
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Worked on many creative concepts for various multinational brands together with senior designers. I have worked for clients like ITC, P.C.Chandra, Vardhaman Knitting Yarn etc.