Smart Ride
UX/UI Design
B2C
Mobile App
Background
SMART(a German motor vehicle manufacturer) recently launched a completely electrically driven e-scooter for efficient urban mobility. They wanted to provide an Eco-Friendly, sustainable solution to an increasing rate of pollution in the world and also to create a cleaner and greener future for next generations to come.
PRODUCT USP : The highlight of this scooter is its integration with the smartphone which will complement and personalize the riding experience and will also provide security when away from the scooter.
Process
1/ Discover
User Interviews
Constrains
Business Requirements
2/ Explore
Competitive analysis
Personas
Journey Mapping
Design Reviews
3/ Develop
Information Architecture
User FLow
Wireframes
Prototypes
UI Style Guide
3/ Test
Usability Analysis
Role: UX Research, UX/UI Design
Tools: Adobe CS, Sketch
Discover
Business Goal
Electric Scooter with personalized ride experience. Fully controlled and secure through mobile app.
Constraints
Mobile Phone is required. App available on (Play Store & App Store)
Target Users
Young Adults
Environment Conscious
New Technology Adoptors
Smartphone User
Research Goal
My research objective was to understand the mindset and frustration of our key users with EV.
What will motivate them to consider EVs as a buying option over conventional scooters?
UX Research
Competitive Analysis
User Interviews
What are your views about Electric Scooter?
Would you choose an E-Vehicle over a traditional one?
" E-Vehicle is a good alternative to traditional transportation. But according to me, it is not suitable for long-distance travel. A constant worry about battery life and the fear of getting stranded in the middle of a ride add a tiny bit of anxiety in me. "
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- Arijit Roy, 27
" I generally use Uber Bike, for my commute to work to avoid the office time traffic. But if the electric vehicle can give me dollar savings along, good battery life with a joyful experience I would definitely consider getting my own EV for daily commute. "
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- Ankit, 37
" I have used an E-vehicle rental service. My biggest pain point is battling with sidewalk space with pedestrians.
My worry is the city structure is not designed for electric vehicles. EV needs its own driving lanes, frequent charging points etc."
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- Sananda Sen, 30
Persona
Things Jessie wants to do:
• Reaching office on time without traffic hassle
• Travel with ease and save money
• Can roam around in city without navigation hassle
• Personalised of light themes and sounds
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Things Jessie Wants To Know:
• Safety & security of scooter (GPS)
• Detail diagnosis of scooter - can easily identify the problem
• Set the service reminders
• Available Charging station
• Details ride logs
• Navigation
Jessie
25 Y/O - Fashion Designer
Jessie, who prefers a low-cost, easy, and efficient ride, has the mindset to use E-Scooter that is fully operated by her phone. She has tried E-Scooter rental service before but the hassle of finding one is her biggest pain-point.
About Me
Marital Status: Single
Hometown: Chandigarh
Nationality: Indian
Educational: M.Des in Fashion Technology (NIFT)
Work location: New Delhi
Salary: 15 - 20 Lacs
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Skills
Technical Expertise: High
Domain Expertise: Medium
Scenario
Jessie has a client meeting scheduled in Greater Noida on Monday morning, a long ride from her place. She saves the location of her next meeting the night before and quickly checks the available battery life, tire pressures, and other scooter details to avoid any midway technical breakdowns. Since Jessie is new to this town, she relies on the E-Scooter app's navigation feature to reach her destination. The app conveniently provides traffic information, suggests the best route, and estimates the time to reach her client's office.
Considering that the client's office is an unfamiliar place for her, Jessie expresses concern about the security of her scooter while she is away. She hopes that the app offers features to ensure the safety and protection of her scooter during her absence.
User Requirements
- AI-Powered, Efficient, Easy-to-Use, Smart assistance for driving
- No/Less physical interaction needed while riding (Pref: Assistive technology like voice comand, magnifiers etc.)
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- Mobile app information will change based on the ride state (driving or parked) and driving patterns
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- Interface Design will have Dark Mode and Light Mode for make the app readable at all circumstances.
On the road (while driving)
Off-road (Office/Home)
- Scooter Health (Trip Data Analysis)
- Vehicle Security & Control (Theft Alert)
- Vehicle Diagnostics
- Input Destination & Check Scooter Status
- Servicing Reminders
- Real-Time Contextual Data
- Simple Interface
- Ride Information, Vehicle Analysis,
- Navigation
- Charge Station Indicator (By Dafault)
Explore
Sketched out basic concepts before creating thevwireframes
Information Architecture
User Flow
Wireframes
A total of 10+ sensors are spread all over the body of the Bike, collecting information such as speed, acceleration, temperature, environmental lighting, seat pressure, etc.
UI Design
Modern | Futuristic | User Friendly | Dynamic
Registration Setup
Mobile Number Authentication
Mobile number login has a distinct advantage over email & password because a phone tends to be a much more unique identifier.
Users can — and do — set up multiple email addresses, but a login that requires a verified phone number is more difficult, but not impossible
App Pages
Mobile Dashboard
The app automatically acts as a dashboard when the mobile phone is mounted on the bike.
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User will be able to see all the key information you during the ride, including battery life, speedometer, range indicator, and navigation route. Enjoy a safe and convenient ride with our app.
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IoV System Application
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The app automatically acts as a dashboard when the mobile phone is mounted on the bike.
