Curious. Creative. Problem solver.
Hi, I'm Ananya
UX/UI (XR Designer) with 10+ Years Experience. I bridge the gap between big ideas and memorable digital products. My career spans scaling startups and designing interfaces used by billions. I believe great design isn't just about how it looks—it's about how much value it delivers.
Current Location: Hong Kong
Visa Status: A Hong Kong Permanent Resident (HKPR)
Education & Experience
I have worked WITH, FOR, or AT...
Technical Expertise
ADOBE CS
95%
SKETCH & ABSTRACT
75%
ADOBE PREMIER PRO
INVISION
HTML5
JIRA & CONFLUENCE
58%
60%
85%
80%
FIGMA
95%
Selected Work
A selection of recent projects, focussing on process and outcome.
Design Philosophy
“People react positively when things are clear and understandable.” - Dieter Rams
I wholeheartedly believe in user-centered design (UCD) practices and design thinking principles. Good design encompasses more than aesthetically pleasing visual designs; it extends to the functionality and usability of the product. A product should solve a real user problem. Thus, I strive to build products or services that are pleasing to the eye and establish a sense of connection, understanding, comfort, and ease of use. This, in turn, encourages repeated engagement and utilization.
UX Process
My design process always starts with understanding the context, then defining the content and later testing it out to achieve success.
1. DISCOVER
I always start my design process by exploring the problem area and identifying current user behavior to focus on a specific issue about a particular topic.
3. DEVELOP
As a next step, the opportunities need to be developed into feature concepts, wireframes to task flows, user flows, dev requirements etc.
2. DEFINE
In this step, I develop the story. From Personas, and the journey map to documenting key insights and design opportunities.
4. DELIVER
As a last step of the design cycle, working prototypes are for user testing and updating the product design based on feedback.