Mom & Me

Roles: Roles: User Research/Concept Vizualisation/UI/IXD Design

Individual Work: Freelance UX/UI Project

Project Date: 2017

Context

Every year, approximately two million newborn deaths occur globally in which a proportion of these adverse outcomes occur at home and in the community where women deliver alone or are attended by unskilled attendants.

Mom & Me is an easy to use comprehensive pregnancy app with a wearable fetus monitoring patch. that guides a mother about her baby and her body transformation during pregnancy. Through the app, mothers can check their babies heartbeats, consult the dedicated doctor, receive warning signs of emergency, customized guidance for complete well being of the mother.

Research Challenges

Lack of awareness about the importance of mother care during pregnancy. (Do's and Dont's for the mental and physical welbeing of the fetus.

Lack of trust in digital medium as there are lots of products which provides false hopes and wrong information.

Research Objectives

To promote, protect and maintain the health of a mother and child during pregnancy.

To reduce the rate of maternal & infant mortality and morbidity.

To teach the mother about elements of child care, nutrition and personal hygiene.

Research Methods

Secondary Research

Data collection of child mortality during pregnancy
Importance of women healthcare
Factors for complications in fetus development

Primary Research

Contextual Interview of First time and Second time mom's
Personas and Scenario Development
Empathy Mapping

Nandita Bose

First Time Mom

"I always try to stay relaxed and take care of myself. I will not mind receiving notifications and information that are customized for me."

Demographics

Lives in: India

Marital Status: Married

Age: 27 yrs

Family: 28 Weeks Pregnant

Education: Business Degree

Occupation: Event Coordinator

House Hold Income: $165,000

Tech. Expertise: Moderate to High

Previous Experience: Nil

Goals

Weekly development progress of her baby.
Best diet plan and food she should include in her plan.
Exercises that she should do for the well being of the baby.

Expectations

She wants to document every activity of her baby (e.g. tracking baby kicks)
She wants to read online articles and blogs to prepare herself better for the baby's arrival.
She wants to know that the baby is safe at all circumstances.

Scenario

Nandita got married to her long term boyfriend and immediately after their marriage the decided to have a baby. She thought that the process will take some time but she conceived pretty immediately. Her mom is helping her navigate through the process of figuring out what she needs to do and what she needs to eat.

Instead of completely relying on the old school methods and ideas, Nandita is also reading books and articles to educate herself so that she can protect and maintain the health of her baby and herslf. She is often finding herself confused over the conflicting information about what is the best thing that she needs to do to ensure the wellbeing of her baby. She does enjoy going on the different sites for a week-by-week information of the baby's development and common things she might be experiencing in her pregnancy. However, she is not satisfied with the generalised information and also not feeling safe to practice generalised methods as she knows during pregnancy every woman goes through different experiences and no two experience can be same.

As her pregnancy reaches 28th Week, she fears that she is not able to keep track of her baby's movement or she constantly fears the safety of her baby. She is looking for a device that can constantly update her about her baby.

Interview Insights

At first we only interviewed first-time expecting mothers. However, we soon realized the only way to gain insights about how to provide support for first-time moms was from the women who had already been through the process before. We got more valuable insights about how to provide support for first-time mothers once we interviewed mothers who have already been through the experience before. At the end of the day, on a daily basis, mothers want to feel reassured, competent, relaxed and supported. They often rely on advice from family members or physician.

Based on my research, I found that new mothers generally get worried at every little activity which occurs inside her womb so they constantly needs assurance to ensure that their baby is healthy and safe.

Site Map

Design Concept

Mom & Me is an easy to use comprehensive pregnancy app with a wearable fetus monitoring patch. that guides a mother about her baby and her body transformation during pregnancy.

Functions

1

2

3

4

It is flexible and easy-to-use service that records accurate data about the fetal movement, heartbeat and contractions.

It personalizes information dependent on the mother's need and requirements and provide her day-to-day wellness status of the baby.

In case of emergency, the monitoring patch sends signal to automatically sends notifications to doctor and near ones.

In case of emergency, it also checks for all the near by hospitals and notifies where the mother can reach in time to avoid complication.

The final user interface design shown below, will provide an idea of how the interfaces serve the 4 key functions. The functions include showing the fetal progress tracker on main screen, showing the real time heart beat tracker on data screen.