Deltex Yarn
Roles: Branding/Web Design
Individual Work: Freelance Project
Project Date: 2016
The Delta Group is a leading manufacturing company of textiles, polyurethane foam, and plastic bags which they have been exporting it for more than a decade. Deltex Yarn is a cloth and yarn manufacturing unit of the company for its brand identity.
Design Brief
Deltex yarn brand revamp to make the brand colorful, youthful and energetic by keeping the essence of a cotton yarn cones as that is the key product of the company.
Design Challenges
To get the right feeling of a visual brand identity even the roundness of corners matters.
Yarns come on various shapes so selection a single shape to represent the brand and at the same time portraying a variety of range that the brand offers was bit of a challenge.
Color Palette
Palette has been carefully selected to provide a feel of rainbow which is a powerful symbol filled with hope, joy and pride. It also represents variety of overlapping products which are being manufactured by the brand.
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Design Attributes
COLORFUL
MODERN
ENERGETIC
ELEGANT
SIMPLE
YOUTHFUL
