Philips Change for Good
Roles: Roles: Wire-frame Development/UI Design
Individual Work: Group Project
Project Date: 2013
This is a sales-oriented app to encourage shop owners and dealers to change incandescent lights to LEDs without changing the fixtures and to calculate the saving in terms of energy-efficiency and long lasting.
Consumer Insight
People normally prefer the traditional incandescent lights because they are typically cheaper, and have a more comfortable light than LED bulbs.
Research Objectives
To guide shop owners and dealers to change incandescent lights to LEDs.
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Increase awareness about the benefits of LEDs
Executive Intent
To create awareness about advantages of using Philips LED over halogen lights as they are more efficient and cost effective in the long run.
Target Audience
Product dealers, shop/office/factory owners ages of 30-50.
Reasons to Believe
They provide a soft, comfortable light similar to that of incandescent.
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They reduce energy costs and are less harmful to the environment.
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They last upto 50,000 hours - 42 times longer than incandescent bulbs.
Usability Criteria
Easy to understand the cost effectiveness and place order.
Color Palette
This app is a hub to explain the concept and benefits of changing halogen lights to consumers. By downloading this app called "Change for Good," people can see the total amount of saving that can make in a year. A small change in lighting can bring a lot of difference in the whole atmosphere as 95% of the energy in LEDs is converted into light.
